Singer Behind the Viral Peloton Ad’s Music Isn’t Bothered by the Backlash

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Singer Behind the Viral Peloton Ad’s Music Isn’t Bothered by the Backlash
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Singer tal_bachman, whose song 'She's So High' soundtracks Peloton's bizarre holiday ad, speaks about the backlash for the first time

seen in the spot, but who plays a large role in the ad is Canadian singer Tal Bachman, whose 1999 hit “She’s So High” soundtracks the viral commercial.

Further, Bachman says the pair specifically avoided production pitfalls that might make “She’s So High” sound dated in the future. “In the late 1990s when this all happened, a lot of songs on the radio at the time tended to have the same sonic tricks in terms of reverb and delay,” he says. “These things come in and out of fashion. When I sat down with Bob, I said ‘I don’t want to do any of that stuff’ and I don’t want to use these echoes, or reverbs or any of that.

“The sound of the ride cymbal [of “If It Makes You Happy”] really stuck me in that song –.and of course the chord sequence and the chorus. That really got me thinking. One of the many things that I picked up on as a young songwriter was that I was trying to learn how to write songs by studying other songs that I liked is that there was something cool about, like sudden leaps upward in the melody line in certain songs.

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