Simply Lemonade is the latest Coca-Cola beverage brand to get an alcohol infusion.
"Over the past two years, we’ve seen success by shaking up existing categories with new brands that have clear, compelling points of difference, like Coca-Cola's Topo Chico Hard Seltzer, Vizzy Hard Seltzer and ZOA Energy Drink," said Michelle St. Jacques, chief marketing officer at Molson Coors, in a statement.
The upcoming beverage has been named Simply Spiked Lemonade and will be available for purchase in summer 2022. Molson Coors Beverage Company and The Coca-Cola Company are producing Simply Spiked Lemonade through an exclusive deal., including Simply’s signature lemonade, strawberry lemonade, blueberry lemonade and watermelon lemonade. Each drink will be made with real fruit juice.
Select flavors will be packaged in 24-ounce standalone cans while all four will be packaged in slim 12-ounce cans and sold in 12-piece variety packs.Molson Coors' announcement for Simply Spiked Lemonade comes nearly a year after it launched Topo Chico Hard Seltzer with The Coca-Cola Company.
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