How to properly pronounce 33 of fashion's biggest names:
Fashion Month has *officially* kicked off as of this morning, with the first full day of shows beginning in New York before continuing on to London, Milan, and Paris soon after. With that said, it's time to be prepared to have some very *intellectual* conversations with your friends and colleagues about your favorite collections—and we want to make sure you pronounce them correctly. If you've ever been too afraid to utter"Jacquemus" aloud, keep reading, this one's for you.
Even if you think you have fashion's designer encyclopedia locked down, chances are you might still be getting a few key names wrong. What could be more horrifying than mispronouncing Givenchy in front of your snobbiest co-worker? And even if you're well-versed with the industry staples, it's pretty tough to keep up with all of the newer, buzzy names that have emerged in recent seasons .
Fear not, we put together a comprehensive pronunciation guide of some of fashion's biggest names, from the basics up to the newcomers. Read on , below.Gucci creative director Alessandro Michele's last name seems to be a struggle for some:"ah-lay-sahn-dro mih-keh-leh."Ann DemeulemeesterPrairie dress connoisseur Batsheva Hay's eponymous label is pronounced:"bat-sheh-vah.
Another commonly mispronounced fashion staple, where the G is pronounced the soft French way, i.e. like a J:"jzee-vawn-shee."Jacquemus, the label behind the ultimate minuscule handbag, has been a buzzy name in the industry as of late. Except, how the hell do you say it? The trick is to ignore the"que":"jack-mahs."Buzzy NYFW designer Kim Shui's name is pronounced as follows:"kim shoo-wee.
In case you missed this, Pyer Moss designer Kerby Jean-Raymond cleared up the whole pronunciation debate on Twitter last year: Pyer is pronounced like"Pierre."I'll admit, I was slightly off on this one for some time. The Swedish-owned, New York-based label is pronounced"roh-duh-beer"–the J is silent!If you want to pronounce this one properly, don't forget the Ts are silent:"sahn loh-ron.
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