Local queer women-owned coffee roaster brings new ideas to the classic coffee system
Sightseer Coffee co-founders Sara Gibson and Kimberly Zash at their roasting facility. Get a better look at where and how Sightseer roasts their beans atProducers, farmers, and roasters represent a long-running ecosystem of how coffee gets in your cup, but it's an ecosystem in need of an overhaul. Sightseer Coffee founders Kimberly Zash and Sara Gibson consider themselves just the queer folks for the job.
Sightseer's origin as an online coffee roaster came from both Zash's and Gibson's experiences as they navigated Austin's coffee community. Zash's budding sobriety led her to work for My Name Is Joe, a since-closed food-and-coffee truck that hired people recovering from drug and alcohol addiction. There she discovered the complexity of coffee – its subjectivity of taste, the science behind it, and the origins of its beans.
A similar thought simmered in Gibson's head. She and Zash met at Greater Goods Roasting. During Gibson's stint as head roaster at GG, she found herself questioning why the women picking the coffee beans or the queer folks working at cafes weren't represented in the coffee world ownership spectrum. A lack of diversity in leadership"stifles a lot of true sustainability, especially social sustainability and a lot of creativity," Gibson said.
But how does that sustainability happen? Zash and Gibson make a point to only source their coffee beans from women at origin . That means often paying over fair trade rates to ensure the people they buy from can work more comfortably. Most consumers balk at a higher price for their java, but to Gibson, the return on investment is a more humane coffee production system."I like to say that we as Americans, we love our coffee, but we don't value it," she explains.
Sightseer focuses their roasts mainly on approachable coffees, with a new blend out now that benefits local queer youth nonprofit Out Youth. El Prisma has a berry-forward flavor with orange and chocolate notes: a fruity profile Zash said helped coin the blend's name."Actually, if you look at the word," she says,"we really liked that the pronoun throws you off. El Prisma. Not La Prisma. It's a nonbinary bag of coffee, basically.
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