These online ads displaying an empty toilet paper roll, or a paper cup, propping up a toilet seat promise a handy bathroom trick. But they're nothing more than misleading clickbait.
An advertisement revealed why people should always place an empty toilet paper roll or red cup under the toilet seat at night.Since at least July 2021, online advertisements have displayed a picture of the cardboard from an empty toilet paper roll or a paper cup propping up a toilet seat. The ads appeared to promise a handy bathroom trick.
The ad read:"[Pics] Always Place a Toilet Paper Roll Under the Toilet Seat at Night, Here's Why." A variation of the same ad said:"[Pics] Put A Toilet Paper Roll Under Public Toilet Seat, Here's Why." They were sponsored by the Maternity Week and Definition.org websites. Yet another variation of the ad said:"40 Brilliant Life Hacks Nobody Told You About."
We also saw one that used a red cup instead of an empty toilet paper roll."Always Place A Red Cup Under The Toilet Seat At Your Hotel, Here's Why."Clicking on one of the ads led to a 41-page slideshowand a headline that read:"These 40 Brilliant Tricks Will Make Even The Hardest Items To Clean Sparkle." The story's first page read as follows:
Ever looked forward to cleaning the house? We didn’t think so! But when it absolutely, positively has to be done – when your bathroom’s looking a little grubby, for instance – we’re here to help.And you just won’t believe what you can do with a cardboard bathroom tissue roll... On that first page, the story once again teased some grand trick with a cardboard toilet paper roll, perhaps involving a toilet seat and nighttime. The web address even mentioned the toilet paper trick for what is known as UTM tracking. This meant that the website's creator was tracking whether the ad was successfully getting clicks and bringing in readers.
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