Shoppers love Tree of Life’s Renew and Firm Retinol Serum. It has more than 15,000 five-star ratings on Amazon and is $15 during Amazon’s Big Spring Sale.
Tamim is beauty commerce writer at InStyle, with nearly a decade of experience writing about beauty, fashion, wellness, and music.Most skincare ingredients go through cycles of extreme popularity and ubiquitousness before falling off. There is one that is immune to the whims of virality and fleeting fads, and that is. The FDA-approved ingredient has proven anti-aging properties that have kept it at the top of the metaphorical charts for decades now.
Tree of Life is one of those niche skincare brands that excels on Amazon, the type you could find on the aisles of a health food store but that has little to no name recognition. But once you discover it, you’ll be a fan — at least according to the thousands of five-star ratings on many of its products. TheObviously, retinol plays the starring role here.
The formula also includes hyaluronic acid in a very important supporting role. It provides plumpness and hydration, the latter of which is especially important to counteract retinol’s drying effects. Lastly, the brand claims itssaid they started using this because their complexion was “ruddy and they were “looking older than they felt.” After usingsaid they have had “amazing makeup-free days” since using this serum.
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