Emmy winner shondarhimes talks increasing diversity on screen: 'It's a simple matter of economics'
"Look around your rooms, any boardrooms, any meeting rooms — if everybody looks like you there's a problem,” she said while speaking at Cannes Lions.
“Films that have casts that are very inclusive – majority minority films – are making more money at the box office than films that have majority white casts. Television shows that are more diverse and have more inclusive casts are getting higher ratings than shows that don't,” she said at Cannes Lions. “It just makes more money. So it's a very simple way of having it accepted very easily.”
Even though the #MeToo movement has shaken up Hollywood, Rhimes said that film and advertising executives need to continue to increase diversity in media.
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