Three limited-edition bottles of Heinz Tomato Ketchup based on Ed Sheeran’s tattoos, a dedicated fan of the condiment, sold at auction in London
LONDON - Three limited-edition bottles of Heinz Tomato Ketchup based on the tattoos of British songwriter Ed Sheeran, a dedicated fan of the condiment, sold at auction in London on Thursday, with one going under the hammer for 1,500 pounds .
“What’s special about them is that they have his tattoos on the label,” he said. “They’re part of the label, so it’s his sleeve on our sleeve.” Some 104 bottles will be the prizes in a free global draw, according to a statement linked on Sheeran’s Instagram account, and the remainder would go to Sheeran and Heinz superfans and museums.All money raised from the bottles will be donated to East Anglia’s Children’s Hospices, a charity nominated by Sheeran, and Rise Against Hunger, which is supported by Heinz.
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