MINNEAPOLIS, MN / ACCESSWIRE / August 28, 2023 / Rob Phythian, Co-Founder and CEO of SharpLink Gaming Ltd. (NASDAQ:SBET) ('SharpLink' or the 'Company'), a pioneer of targeted, data-driven fan activation
MINNEAPOLIS, MN / ACCESSWIRE / August 28, 2023 / Rob Phythian, Co-Founder and CEO of SharpLink Gaming Ltd. , a pioneer of targeted, data-driven fan activation and conversion solutions for the U.S. sports betting and iGaming industries, today issued the following letter to the Company's shareholders outlining SharpLink's growth strategies and providing key performance indicators by which the Company's progress can and should be measured as SharpLink continues to evolve.
"Over the past 18 months, our team has focused on executing defined strategies to acquire or organically produce vital, foundational building blocks, significantly advancing our tech-driven growth platform.
"SharpLink's business units now combine to provide superior fan engagement and retention rates.
"From Netflix to Amazon, we're surrounded by extreme personalization every day. Personalization is powering the future of the media industry, helping businesses stand out from the competition and nurture a loyal fan base. However, when it comes to sports betting, fans are still faced with static interfaces devoid of any personal relevance.
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