Veteran communication executive Shannon Buck has joined Peacock as Executive Vice President, Publicity, overseeing publicity, events and activations for Peacock original and exclusive content
as Executive Vice President, Publicity, overseeing publicity, events and activations for Peacock original and exclusive content.
In her role, she will lead teams driving campaign strategies and tactics while also supporting the partnership on shared content across NBCUniversal.
Before joining Peacock, Buck led TV publicity at Netflix as Vice President, Series Publicity, where she oversaw the teams across scripted, unscripted, and stand-up content. Campaigns under her purview include Bridgerton, Stranger Things, The Queen’s Gambit, The Crown, Emily in Paris, Queer Eye, Love Is Blind, The Circle,
among others. This followed a stint as Director, where she developed and executed publicity campaigns for numerous series, includingPrior to Netflix, Buck served as SVP, Programming Publicity for Starz, working across awards, events, talent relations and programming publicity strategy. Before that, she was a VP at FerenComm, with clients including Bravo, Food Network, AMC, WeTV, DIY Network, Sundance Channel, Starz and History Channel.
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