Shannon Bream's books analyze the stories of female Biblical characters in a conversational style that acknowledges their flaws and shows how faith guided them through crises.
. But even with a lower profile, she has become a best-selling author, capturing two slots on the New York Times list of best-selling advice, how-to and miscellaneous books for the week ending April 2: Her new release, “The Mothers and Daughters of the Bible Speak,” ranked at No. 2, its forerunner “The Women of the Bible Speak” at No. 10.
“I think some people may be intimidated and don’t want to pick up the Bible and start reading Genesis or Exodus,” Bream said in a recent interview. “But these are beautiful and compelling stories, and I feel like if we can put them in this format where people get to know and understand these characters and say ‘I can relate to what that woman is going through’ — it makes them feel less alone.”
“Transcending news is what this is about,” said Jason Klarman, executive vice president for marketing at Fox News. “Our audience is looking for us to curate other things for them besides the news and opinion of the day. We’re using Fox Nation and this imprint to explore that.” In the month before Bream’s book was released, the author did segments about it on her nightly program and others across the network such as the “,” which averaged more than 3 million viewers a day. Based on Nielsen data, the segments reached 22 million viewers at no cost to the publisher. There were also plugs during the channel’s commercial breaks, on radio feeds and at FoxNews.com, while paid marketing targeted church groups and faith-based media outlets.
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