'CES reflects the gender diversity problems in the tech industry as a whole.'
The CES gadget show is cracking down on its dress code, introducing more sessions focused on women and minorities and creating a new"sex tech" category after a debacle over a robotic personal massager for women.
The show faced backlash this year after organizers rescinded an innovation award for the massager by the startup company Lora DiCarlo. CES said it reserved the right to rescind awards for devices deemed"immoral, obscene, indecent, profane or not in keeping with CTA's image." But Lora DiCarlo criticized the decision as sexist, noting that a sex doll for men was launched at CES just a year earlier. CES later apologized and reinstated the award.
CES reflects the gender diversity problems in the tech industry as a whole. Women and people of color are underrepresented in the tech industry, especially in leadership and technical roles . For example, less than a third of Google's employees are women and less than a quarter of its tech employees, such as engineers, are female. The numbers are similar at other big tech companies.
CES also says it will strictly enforce a dress code banning booth personnel from wearing clothing that is"sexually revealing or that could be interpreted as undergarments," regardless of gender. For the first time it is introducing penalties for those who violate the dress code. After a warning, a booth found in violation will be docked"priority points," which are based on seniority and allow vendors access to the best show locations.
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