With marijuana more mainstream than ever, Seth Rogen believes people deserve to enjoy their weed—and have nice accessories for it too.
. This summer the company’s line of grown-up, midcentury-mod-globby ceramics includes a new party ashtray; think Le Creuset but for that dream blunt rotation. Now that the recent waves of weed legalization have made marijuana more mainstream than ever, the stoner-comedy legend himself believes this is what the people deserve: to enjoy our weed, and have nice accessories for it too.
So the hypocrisy was never lost on me. I always hoped that one day weed would be at least as accepted and as culturally available as alcohol, which you can get at grocery stores; you can order it online from anywhere; you can get it at stadiums. Weed is not even remotely like that, and it’s way less dangerous. I am heartened by the strides it’s made, and that it is more accepted than it used to be.
Do you get a sense that weed culture is changing along with the market? There’s certainly a more visible kind of connoisseurship lifestyle going on. Houseplant is a part of that. It’s good. I think it’s making up for lost time. Weed was so stigmatized—something that people were forced to feel bad about, something that they were told made them stupid. People are reveling in the fact that they can enjoy it. As someone who smokes weed, I never felt like a lot of time, energy, or resources were being put into my lifestyle, especially from a product angle. The idea of validating people’s love of weed, to me, is exciting.
People can finally talk about the different strains they like, and the terps they like, and the ways they like to smoke it, and they do get competitive with one another. I think that’s fine. My whole life, I’ve grown up around people with bars and big displays and martini shakers and wine glasses and all this shit, and it’s like, why does alcohol get to have all that stuff? You know? I like when people are indulging their love of weed and nerding out on it.
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