No stranger to the entertainment industry, the tennis icon is launching a production company — naming Grand Electric alum Caroline Currier as president.
. Currier’s Hollywood career began as an assistant at WME, followed by a tenure in the writers room on Howard Gordon FX dramabefore her segue into producing. She will be responsible for overseeing all aspects of production and development, working closely with Williams.
“I have long admired Serena not only as one of the greatest athletes of all time, but also a cultural icon,” said Currier. “She is a once-in-a-generation talent who transcends sport and her commitment to excellence on and off the court is inspiring. As we bring our creative instincts together, I am thrilled to partner with Serena and build out a company that centers on championing impactful and entertaining stories yet to be told.
Williams is a 21st-century personality without comparison. She is among of the most celebrated and accomplished individuals in the history of any sport, and her cultural footprint reaches well beyond the court — proving herself time and again as a force in pop culture, fashion and business. That she would formally venture into content production is no surprise.
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