All about the partnership, and the brand's innovative new makeup brushes.
In a major step towards disability awareness and inclusivity in the makeup industry, GUIDE Beauty founder Terri Bryant has announced actress and advocate Selma Blair as the new Chief Creative Officer of her brand.in 2018, has made it a personal mission to bring awareness not only to MS, but to all disabilities.
“As a professional makeup artist, I felt a natural ability that most of my friends, family, and clients did not share,” says Bryant. “When that ability shifted due to the onset of Parkinson's Disease it became so clear that my needs, like so many, had not been considered in the design and development of the products I had always used, so I decided it was time to create them."
For Blair, the products—which feature a gold ring that's held between the fingers as an extension of the hand—were, simply, game-changers. “When I first held the , I immediately felt more confident than I ever had with a traditional pencil liner and found myself looking forward to doing my own makeup for the first time in a long time,” she says.Thanks to their mutual advocacy and love of beauty, working together was seamless."Upon meeting Terri, we bonded instantly over our mutual love of makeup and its ability to transform a face and a day," says Blair.
In addition to the news of Blair's new role, GUIDE is also launching a new makeup brush collection utilizing the brand's patented GUIDE Ring for ease of use. The brushes start at $24, and are available now atThis content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.
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