NFTs aren't just selling pictures to people who like pictures. Owners place huge expectations on creators to keep driving attention to the collection.
"Everything in this space drives on attention," Dotta says in an interview.
For teams earning royalties, they make money any time there is attention. If the prices are falling and people are getting out, they still get returns on those sales.But that need for attention is why teams that want to be a major NFT project can't stop when the NFT gets released. They need to release more stuff that keeps their NFTs in the conversation.For the Rune Wizards, the secret sauce is lore. Magic Machine owns the overall collection — the larger IP and the game world.
While it has been more than he bargained for, this creative emphasis reflects what Magic Machine's founders wanted. "My business partner and I have always wanted to create a world," he said.
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