Selena Gomez directly addressed the rumors that she's selling her beauty brand Rare Beauty in a new interview with Time.
In a new interview with 'Time,' the star said she plans to work on products for the next few yearsCatherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in 2022 and joined the staff full-time in 2024. Her work has previously appeared in The Zoe Report, Popsugar, Insider and more., the 31-year-old singer, actress and entrepreneur directly addressed the rumors that she plans to sell her cosmetics company Rare Beauty — and she’s not going anywhere.
“I don’t have any plans on that, genuinely,” she told the outlet in a story published on Wednesday, May 29. The star added that she’ll be working on products for the next few years. Gomez admitted that while the business aspect of running Rare Beauty, which was selected as one of Time100’s Most Influential Companies, can be overwhelming, she chooses to focus on how she can use her platform to help others.
“I have this weird thing in my head where if I focus on the numbers, I’ll lose whatever it is that made Rare Beauty Rare Beauty,” she said. “I never wanted it to be about making a lot of money and that’s it.”, has a goal of raising $100 million within the brand’s first 10 years and has already raised $13 million. Additionally, 1% of all Rare Beauty sales are donated to the foundation, which is focused on making mental health resources accessible.for Time100. “I’m not shying away from anything.
"I'm a strong believer that positivity is contagious, and I love that our product names serve as little #rarereminders, each named after a kind word," Gomez said at the time. "I’m very proud that our brand purpose extends to our product names and reflects our company values.
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