Pucker up!
Selena has shared a bit about the inspiration behind the new lip line, tellingthat the empowering names of the products comes from little notes she would leave for herself. “The inspiration was from the little post-its I’ve always loved to leave around for myself with positive affirmations – we call them Rare Reminders and they’re notes of self-love," she explained.
“This is really what we had in mind when creating these products – something that lasts all day and doesn’t move around," Selena told"The lipstick is so comfortable, and the liner lasts all day without feeling sticky." She said she likes to layer the two together for an extra long-lasting look. "To make my lips last all day, I like to fill in my entire lip with the liner first because it’s waterproof, and then apply the same lipstick shade over top.
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