“Our mission is to shape conversations around beauty, self-acceptance and mental health.'
after she filed trademark paperwork. Now, the pop star has confirmed they were indeed true, launching the Instagram page for her new line, called Rare Beauty, this week.
The page currently only has three posts introducing the range, however it’s message of self-acceptance and inclusivity is abundantly clear. One caption reads, “Our mission is to shape conversations around beauty, self-acceptance, and mental health. We want to help more people get access to support and services, and help people feel more authentically connected to one another and less alone in the world.
In a video, Gomez talks about the purpose of the new line, saying, “Being rare is about being comfortable in yourself. I’ve stopped trying to be perfect. I just want to be me. I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other and start embrace our uniqueness. You’re not defined by a photo, a like or a comment. Rare Beauty isn’t about how other people see you, but how you see yourself.
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