Sonic maker Sega has acquired Rovio, Angry Birds' developer, for $775 million. The information was revealed in a press release.
Sega has acquired Rovio, Angry Birds’ developer, for $775 million. The information was revealed in a press release from both companies. The Japanese firm expressed its interest in buying the Finnish game maker due to its mobile gaming expertise and expanding its IP across different formats.
“Through the Acquisition, the Company aims to take in Rovio’s live-operated mobile game development capabilities and expertise in mobile game operation to accelerate the development of a mobile-compatible and multi-platform-supported version of SEGA’s existing game IPs, thereby strengthening and further accelerating the global expansion of SEGA’s game portfolio,” said the press release.
Since both Rovio and Sega succeeded in extending their IPs – Angry Birds and Sonic the Hedgehog – to various media outside of video games, Sega now wants to help Rovio expand its platform outside of mobile gaming through cross-platform expansion.
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