'Do not sell my info' links popped up on websites New Year's Day as companies scrambled to comply with California's sweeping new consumer privacy protection law.
the bill, but said it was slightly preferable to the proposal slated for the ballot, in part because it narrowed the circumstances under which consumers could sue companies, The Times’ Melanie Mason wrote.
A central component of the ballot measure is additional consumer control over what Mactaggart calls “sensitive personal information,” including data on a person’s race, health, Social Security number and recent locations using GPS technology. If enacted by voters, the law would grant consumers the right to prevent that kind of data from being sold and/or used for advertising purposes.
He is also proposing stricter rules regarding data collection from children, citing recent concerns about YouTube’s practices.A business is subject to the law if any one of the following is true:It buys, receives or sells the personal information of 50,000 or more consumers, households or devicesAs The Times’ Michael Hiltzik wrote, that includes a
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