The adidas x Gucci collaboration is the result of a natural creative ease.
Collaborations are often a shrewd exercise in merging brand signifiers to produce desirable hybrids that tempt consumers. But not all collabs are created equal. In some instances, such experiments have produced new specimens born out of genuine creative affinities.’s adventures in the sometimes slippery terrain of label partnerships.
An avid collector of adidas Gazelle sneakers, Michele is a longtime fan of the label. Its sporty retro glamour resonates with his sentiment for the past, so the marriage between Gucci and adidas seems to be the result of a natural creative ease.
The play on interlocked logos was spread with gusto across the women’s and men’s collections, which exude a gender-fluid, dressed-up athletic vibe.
Michele’s beloved Gazelles were also Gucci-fied, featuring the intertwined GG lettering. Clogs, poolside flatforms, and cone-heeled pumps were marked with the monograms of both labels. On luggage, the Trefoil was joined by the Gucci logo spelled backwards, while the horsebit crossbody and tote were decked out in an allover trefoil print. From umbrellas to headbands to golf bags, no surface has escaped the hybridizing exercise.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Here's Your First Official Look at Adidas x GucciShoppers, mark your calendars: This collaboration is sure to move fast.
Baca lebih lajut »
Gucci, Adidas release lookbook ahead of June collection releaseItalian fashion label Gucci and German sportswear brand Adidas are teasing their new capsule collection with a new lookbook.
Baca lebih lajut »
Adidas x Gucci Collection to Drop on June 7Evoking a retro athletic vibe, the range will anticipate the launch in stores of the Adidas x Gucci looks first revealed during the luxury brand’s runway show in February.
Baca lebih lajut »
Gucci Pledges Support for Employees’ Reproductive RightsThe company will 'provide travel reimbursement to any U.S. employee who needs access to health care not available in their home state.'
Baca lebih lajut »
Gucci introduces employee travel reimbursement for healthcare accessItalian fashion label Gucci is reaffirming its support for reproductive rights and highlighting similar efforts through its Chime for Change global initiative.
Baca lebih lajut »
Gucci Speaks Out in its Support of Women’s Reproductive RightsThe company will now provide travel reimbursement to any U.S. employee who needs access to health care not available in their home state.
Baca lebih lajut »