Seattle’s Bumbershoot Festival will return in 2023 – with a little help from Amazon
First launched in 1971, Bumbershoot faced a double whammy in recent years thanks to declining ticket sales and attendance in the 2010sBumbershoot was previously produced by AEG Presents, which had agreed to produce the festival with Seattle non-profit festival production company One Reel beginning in 2014 to help cover the $1 million in debt One Reel had racked up and restore the event’s financial footing.
One Reel executives announced plans to stage the festival in 2020, only to be stymied by the COVID-19 pandemic. In 2021, host venue the Seattle Center put out a new request for proposals for the event, with the winning bid going to New Rising Sun, a collective founded by Neumos co-owner, who now serves as Bumbershoot’s co-president & director of music programming; Vital 5 Productions founder, who serves as producer.
“We heard from our community and took action — fulfilling our promise of affordability and inclusivity,” Severin said in a statement to. “When re-imagining our festival for this return, we examined everything through an arts lens and expanded upon what art is and can be. We look forward to sharing our vision this Labor Day weekend.”
“As ticket prices steadily climb for concerts and events around the globe, we’re excited to support reduced and free ticket prices, creating opportunity for more of our community to enjoy the diversity of Seattle’s creative ecosystem, participate in Bumbershoot’s exciting education programs, and immerse themselves in the arts,” added Amazon senior vp/general counsel/secretary
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