Diageo is cutting ties with Combs amid a lawsuit alleging racism.
Spirits giant Diageo UK:DGE is cutting ties with rapper and entrepreneur Sean “Diddy” Combs following his lawsuit against the company over allegations of racism in the handling of his liquor brands, according to a Tuesday court filing.
Combs’ lawsuit, which is seeking billions of dollars worth of damages, was filed with the New York Supreme Court in Manhattan last month, and claims Diageo North America withheld resources from Combs’ Cîroc vodka and DeLeón tequila brands. Diageo has denied the allegations and called Combs’s lawsuit “sham action.”
In the Tuesday’s filing, Diageo said that Combs has acquired nearly $1 billion dollars throughout their 15-year relationship. The company also argues that Combs did not act as an equal partner by, for example, not providing adequate funding to help DeLeón grow — stating that, outside a $1,000 contribution from Combs, Diageo “provided 100% of the funding” for the joint venture, which amounted to a total investment of more than $100 million.
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