Seoul, South Korea—Deep in South Korea's hinterlands lies a perfect replica of 1900s Seoul: welcome to Sunshine Land, the latest K-drama theme park
In this photo taken on September 26, 2024, people visit the K-drama series 'Mr Sunshine' set at Sunshine Studio in Nonsan. Seoul, South Korea—Deep in South Korea’s hinterlands lies a perfect replica of 1900s Seoul: welcome to Sunshine Land, the latest K-drama theme park to cash in on booming K-culture tourism.
“At that moment, it hit me: For me, it was just a studio, but for them, it was something much more,” she said. For South Korea’s growing number of K-drama tourists, “every door, every wall has a meaning from a drama that impacted their lives.”The rise of South Korea as a global cultural powerhouse “has contributed to the appeal of Korean tourism,” said Kwak Jae-yeon, the Hallyu content team director at the Korea Tourism Organization .
“I want to find locations where ‘Itaewon Class’ was shot,” she told Agence France Presse , referring to the popular 2020 drama, filmed largely on location in its namesake district of Seoul. This “snowballed” into her watching more and more K-drama, Korean variety shows and listening to K-pop, she said, until finally she “felt like I really wanted to see it in person.”
But most of this new type of tourism is concentrated in Seoul, Jeong Ji-youn, a Kyungpook National University professor, told AFP.
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