Well that’s an interesting viral marketing idea...
wandering around a busy intersection downtown. Eventually, the costumed Ghostface impersonator unsettled so many local citizens that some began making 911 calls, just to make sure that the authorities were aware of the situation.
The calls all noted the same thing. A man dressed in a black robe, with a long white mask underneath. The figure was near Sonoma Square, reportedly hanging out on various corners for “about an hour.” The police simply notified the callers that they were aware of the situation and that the whole thing had been dealt with. They released a statement, concisely: “Thank you for everyone’s concern, it’s been addressed.
When police dug a bit deeper into the matter and confronted the masked stranger, the person told them that they were actually working a job for Paramount. They had been hired to promote the upcoming film . As it turns out, some of the scenes in the original film were shot in Sonoma, making it the ideal location for such a strange viral marketing tactic., has always been pretty meta. That's kind of the big hallmark of the series.
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