Audigent has completed a $6.7M Series A financing round
Scooter Braun at Spotify House during CMA Fest at Ole Red on June 6, 2019 in Nashville.
Audigent, a first-party data management platform and “data agency” for entertainment, sports and lifestyle verticalsm, has completed a $6.7 million Series A financing round, the company announced Wednesday. The investment brings Audigent’s total funding to $14.5 million since its 2015 launch.
“The music industry flushes roughly 50% of our multi-billion-dollar digital ad spend down the drain instantly upon campaign launch by spending marketing dollars targeting audiences riddled with bots and duplicates from outdated third-party data sets,” said Raised In Space CEOin a statement. “We lack a true understanding of who encompasses our fanbases and until now, a solution to accurately find and target them. It’s simply irresponsible to continue in this manner.
Added Senderoff, “Reaching audiences with precision ROI will give unprecedented meaning to how we utilize data in-music and entertainment across the board. Audigent is making a critical change to the mindset of a marketer, it’s no longer a routine media spend but now a strategic media investment. This is a game-changer.”
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
US spending on 'war on terror' above $6 trillion, will climb more: report - Business InsiderThe US has blown past $6 trillion in 'war on terror' spending since 2001 — and its cost to taxpayers will keep climbing for decades, study says
Baca lebih lajut »
Scooter Braun Breaks Months-Long Silence, Pleads for Taylor Swift to Sit Down and TalkScooter Braun hasn’t publicly spoken about the battles between Taylor Swift and the Big Machine Label Group in the nearly half-year since his Ithaca Holdings purchased her former record label…
Baca lebih lajut »
Scooter Braun Finally Addresses Taylor Swift DramaScooter Braun reveals he's willing to talk to Taylor Swift and be the bad guy but only if it's behind closed doors
Baca lebih lajut »
https://www.instyle.comInStyle is the leading site for celebrity style. See expert fashion advice, star hairstyles, beauty tips, how-to videos and real-time red carpet coverage.
Baca lebih lajut »
Scooter Braun Breaks Silence on Taylor Swift DramaScooter Braun is speaking out about the bad blood he has with Taylor Swift.
Baca lebih lajut »
https://people.comGet the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com.
Baca lebih lajut »