The impassioned speech has attracted nearly 35 million views since Thursday. The BBC reports that the video is trending on Russian social media.
Ethos is character and credibility. Schwarzenegger didn’t have to spend much time in his speech establishing his credentials because his reputation is already strong with his intended audience. Schwarzenegger is one of the most famous movie stars in Russia, thanks largely to his role in the 1988 movieSchwarzenegger focused most of his speech on the other two elements of persuasion: logos and pathos .
Schwarzenegger got to meet Vlasov backstage after the event. He returned home with the weightlifter’s poster and put it over his bed. This simple act triggered the anger of Schwarzenegger’s father, a former Nazi soldier, who wanted his son to replace the picture with that of a German or Austrian hero.
On one of those trips, Schwarzenegger met Vlasov once again while he was filming Red Heat, the first American movie allowed to film in Red Square. “He and I spent the day together. He was so thoughtful, so kind, and so smart.” Speaking directly to Russian soldiers who might be listening, Schwarzenegger said, “I don’t want you to be broken like my father. This is not the war to defend Russia that your grandfathers or your great-grandfathers fought. This is an illegal war.”
Although words can create images in the mind’s eye, so can a well-timed prop. Schwarzenegger picked up a blue coffee cup as he described meeting Vlasov the second time in Moscow. After spending the day together, Vlasov gave Schwarzenegger the cup. “And ever since then, I’ve been drinking my coffee out of it every morning.”
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