The two-time Oscar-nominated actress talks about her new clean beauty line that’s been five years in the making.
Johansson spent the last five years going down different avenues for the brand, working with various formulators and beauty executives until she met Foster Lengyel through mutual friends right before the pandemic hit. The two spent their time during quarantine brainstorming and figuring out their attack plan and were able to fast track their idea.
“We call it the classic white T of skin care,” said Foster Lengyel, who is the brand’s cofounder and chief executive officer. “It’s a universal staple in your wardrobe. It pairs with everything else and I think we understand from our conversations with consumers that they like to use a variety of brands, and so we wanted to create a brand that would play well with others.”
The Outset uses a signature Hyaluroset complex, a botanical alternative to hyaluronic acid, in all of its products to deliver lasting hydration, plumping and smoothing. The brand excluded 2,700 harmful ingredients from its products and looked to only clean ingredients. “I was looking at all avenues,” Johansson said when asked why she chose skin care rather than another beauty category. “Like, I love color, fragrance and skin care. This is going to sound kind of esoteric, but I really meditated on it a lot and spent a lot of time thinking about it. I kept coming back to the idea of skin care because I had problem skin for a very long time that I felt self-conscious about.
The Outset centers on a three-step Daily Essential Regimen with its cleanser, prep serum and daily moisturizer, which mimics Johansson’s own daily routine. Johansson and Foster Lengyel felt it was important to offer basic daily essentials that would elevate and fit in with a customer’s daily habits.
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