If successful in the midterms, Republicans are prepared to crash the economy and trash the full faith and credit of the United States. (via MaddowBlog)
, the plan, among other things, included proposals for “raising the eligibility ages for each program, along with withholding payments for individuals who retire early or had a certain income, and privatized funding for Social Security to lower income taxes.”
For now, let’s put aside the question of which party cared more about the future of Social Security — a debate Republicans obviously can’t win. Let’s instead consider the two key elements of the broader debate. Quite right. Indeed, the arithmetic is stubborn: If Republicans intend to “strengthen” the social insurance programs — sometimes referred to as “entitlements” — Social Security and Medicare would need to either spend less money, take in more money, or some combination of the two.
But the other angle to this that’s worth keeping in mind is that Republicans not only want to impose changes on Social Security and Medicare, they also have a plan to make these changes happen. Bloomberg Government publishedlast week, sketching out GOP officials’ plans to work around a veto threat and force President Joe Biden to accept cuts to the popular social insurance programs.
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Social Security & You: Social Security pop-up ads are misleadingIn the last month or so, I’ve written two columns about Social Security articles I’ve seen in various publications with misleading headlines that are intended to lure you into reading the rest of the story. What’s contained in the article…
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Sanders' Advice to Democrats Running in Midterms: 'Talk About the Economy'Democratic candidates \u0022should contrast their views with the Republican positions,\u0022 the senator argued, pointing to \u0022grotesque\u0022 GOP proposals to cut Social Security and Medicare.
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Fox News host confronts GOP's Scalise on proposed Medicare cuts: 'Betrayal'The GOP has previously proposed raising eligibility ages and using private funding to help Medicare and Social Security remain solvent.
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Branding in the Age of Social MediaSocial media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands, they spent billions producing their own creative content. But consumers never showed up. In fact, social media seems to have made brands less significant. What happened? The issue is, social media has transformed how culture works, in a way that weakens certain branding techniques. It has united once-isolated communities into influential crowdcultures. Crowdcultures are very prolific cultural innovators. Their members produce their own content—so well that companies simply can’t compete. Consider that people making videos in their living rooms top the charts on YouTube, which few companies have managed to crack. While they diminish the impact of branded content, crowdcultures grease the wheels for an alternative approach, cultural branding. In it, a brand sets itself apart by promoting a new ideology that springs from the crowd. Chipotle did this successfully when it made two short films critiquing industrial food, tapping into a movement that began in the organic-farming subculture and blew up into a mainstream concern on social media. Other good examples come from personal care. Axe revived its brand by becoming an over-the-top cheerleader for the “lad” crowd that arose as a response to politically correct gender politics. Dove championed the other side of the divide, with campaigns that spoke to crowdculture concerns about unhealthy beauty standards for women. Brands succeed when they break through in culture, and crowdcultures are a great vehicle for doing that. But firms can’t identify the critical opportunities by relying on traditional segmentation and trend reports.
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