Amazon led the way with its summertime Prime Day sale, but competitors quickly caught on and have turned it into one of the year’s biggest consumer buying...
More than 200 million people now subscribe to Prime. But shoppers without memberships can access Prime Day deals if theyAmazon touts the two-day event as a chance for consumers to save money on popular products from Lancôme, Kérastase, Peloton, Victoria’s Secret, YETI and Sony, along with exclusive deals on other top brands. It also sells its tablets and smart home devices at discounts.
“Prime Day is all about making our Prime members feel like a big deal, with deep savings and access to some of the best offers from brands they love,” Amazon Prime vice president Jamil Ghani said in a statement. Since its best deals can quickly sell out, the company this year will start “invite-only” deals for Prime members, allowing them to request access to doorbusters, such as 75% off the 43-inch. The TV normally sells at $399.99, but is priced at $99.99 for Prime Day. Members selected will be notified during Prime Day with instructions for buying it at the deal price.
Prime Day’s popularity has prompted other major retailers to counter with their own shopping deals. Best Buy’s Black Friday in July sale is planned for July 10-12. Target is touting what it callsAmazon’s Prime Day sales totaled
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