When future explorers find Neom's dulled edges jutting up from the carbon-heated sea, they will wonder what the hell it was all about.
about the project, he’s hired Hollywood designers and encouraged them to adopt a “cyberpunk” aesthetic. Here too, the language does not quite measure up to the imagery: Trojena, which sounds like an erectile dysfunction medicine, will be made up of six districts, called Gateway, Discover, Valley, Explore, Relax, and Fun.
A related instinct is the idea that a new city can be built from scratch if it only has the proper legal foundation. You see this idea crop up everywhere from medieval city-states to tax havens to the recent “charter cities” movement, whose proponents believe a clean slate, free of the corrupt, meddlesome, money-hungry state, can not just foster a prosperous society—it can draw entrepreneurial people from all over the world.
But here’s the weirdest part: All this mumbo jumbo, which sounds as if you’d asked an A.I. to produce a manifesto for a new civilization on a diet of Sand Hill Road slide decks and New York Times real estate advertisements, is associated with actual people! Their testimonies are indistinguishable from the Neom promo copy.
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