In a very funny Saturday Night Live sketch (and episode) this weekend, Harry Styles and Bowen Yang teamed up to destroy Sara Lee’s social media brand, with Styles’s hapless employee turning its Instagram into meditations on lonely threesomes and Yang’s supervisor uploading a photo of himself at a harness party to the account. It was a great skit (and probably a Julio Torres/Yang production), though it sparked some online speculation that it was another one of SNL’s weird branded content bullshit. Based on what happened next, though, it seems that was not the case.
with some of the fictional captions Styles’s lovelorn social media coordinator “posted”—which, if you haven’t seen the sketch , included gems like “Feeling really depressed after threesome. What was supposed to be a fantasy ended up more rejection. Must get rid of toxic in community,”and posting “WRECK ME DADDY” and a bunch of eggplant emojis ramming a ghost on Nick Jonas’s account.
Meanwhile, Bimbo Bakeries USA, which owns Sara Lee, put out a statement addressing the sketch, noting that the brand didn’t pay for it and doesn’t exactly condone it. “We didn’t participate in creating the skit and its content doesn’t align with Sara Lee Bread’s brand,” they said in a statement. Still, press is press: “But, we all know SNL pushes the envelope for laughs and we are taking it in stride.
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