San Ysidro businesses expect another subpar holiday season

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San Ysidro businesses expect another subpar holiday season
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Earlier this month, Gov. Gavin Newsom boasted that California’s economy had fully recovered from the pandemic. That’s not the case in the border community where thousands of jobs haven’t come back.

Two weeks ago, Gov. Gavin Newsom took a statewide victory lap, declaring thatBut in San Ysidro, 200 businesses closed and thousands of jobs have been lost since early 2020.

San Ysidro’s retail sector depends on cross-border consumers. So non-essential travel restrictions implemented by the Trump administration and continued by President Joe Biden devastated the local economy.Although San Ysidro was hardest hit, the impact of these travel restrictions was felt throughout the region, said Jimena Villaseñor-Martinez, international business affairs coordinator for the San Diego Regional Chamber of Commerce.

President Joe Biden lifted the travel restrictions in late 2021, but much of the damage had already been done. Long border wait times and the ongoing closure of the PedWest crossing continue to stifle San Ysidro’s economic recovery. This is particularly harmful during the holiday shopping period.

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