San Joaquin County DA opens investigation into Juul to look into what she said was “knowingly false and misleading” advertising that hooked young people on nicotine.
Salazar pointed to a Stanford University analysis of Juul marketing that found that the company hosted events targeted at youth where people could get Juul pods for free or for $1. These events were held across the country, but most were in California, according to the study.
Juul’s colorful ads featured actors in their 20s, the study found. Though Juul executives say their products were intended to help middle-aged smokers switch to e-cigarettes, the products were actually largely marketed to those people’s children, Salazar said in an interview Thursday. “You can’t hold yourself up as an organization that is there to help, when in reality you’re here to do -- and you have done -- tremendous harm,” she said. “And that’s by enticing a new generation of high school smokers.”
In addition to legal action against Juul, Salazar is considering proposing an ordinance that would ban vaping in the county all together. Neighboring San Francisco became the first city in the nation to outlaw e-cigarettes earlier this summer and Long Beach officials will also consider drafting a temporary vaping ban next week.The news comes during a moment of transition for Juul. Kevin Burns, the chief executive of e-cigarette giant Juul, stepped down earlier this week. His replacement, K.C.
In a statement, Crosthwaite acknowledged the company must work with policymakers and regulators because its “future is at risk due to unacceptable levels of youth usage and eroding public confidence in our industry.”A 19-year-old from Illinois
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