San Francisco sent the company formerly known as Twitter a warning Monday that it needed proper permits for the giant, flashing new X sign atop its headquarters, after the tech firm twice refused to let building inspectors check it. | AFP
The sign, installed on the roof of the company’s downtown office last week, is part of owner Elon Musk’s bid to rebrand the troubled social media giant to the 24th letter of the alphabet.But local residents have complained, both to media and on Musk’s app, about the brilliant flashing lights emitting from the sign at night. Some have also complained about safety, suggesting the sign — which looms over the building’s edge — does not appear securely anchored to the roof.
Instead, an X representative told the inspector that the structure was “a temporary lighted sign for an event,” the complaint showed. On Monday the city sent X a notice of violation warning that it needed proper permits for the sign. The city website says that such notices can result in fees, but it was not immediately clear if X would face any financial penalty.
Musk has brushed off the backlash to the sign and to the rebrand in general, responding with a laughing emoji to one X user’s post about the city being at odds with him over the new sign.
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