Samuel Gui Yang was the big winner at the Hu Fashion Forward Prize, an event celebrating the best and brightest of Chinese fashion.
“I’m really excited about this prize,” said Yang. “We already work with LMDS. Eric Young has been very supportive. He came to my showroom first and had very precise opinions. Later on I realized it was exactly the right channel and the right audience I’ve been looking to approach. The audience has a certain level of fashion and certain level of culture as well. That to me was a turning point — when LMDS began to exist and picked up a selection of my brand.
“Actually in the future, we won’t necessarily just accept Chinese designers, but will look more to see if you are a brand relevant to the China market,” said Young. The New Forward Prize, which goes to a designer who presented their first collection within the last year, went to Louis Shengtao Chen, a Chongqing-based designer, who has put out two collections thus far.
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