Samsung to unveil square-shaped foldable phones to challenge Apple

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Samsung to unveil square-shaped foldable phones to challenge Apple
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Samsung Electronics is set to unveil a new, square-shaped foldable smartphone an...

SEOUL - Samsung Electronics is set to unveil a new, square-shaped foldable smartphone and updated versions of its flagship Galaxy S range on Tuesday, seeking to revive sales after ceding its smartphone crown to Apple Inc last quarter.

The Galaxy Z Flip is expected to be cheaper than the bulky $1,980 Galaxy Fold that opens like a book, partly due to a more compact screen size, analysts and sources said. “For now, foldables are a super-premium product that can drive profits or a ‘halo effect’ for the Samsung brand.” Samsung lost its No.1 smartphone position to Apple in the December quarter, according to Strategy Analytics as cheaper iPhone 11 pricing helped the U.S. firm enjoy its best growth performance since 2015.

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