It’s good to be the king.
All signs point to the Z Fold and Z Flip 4 being minor, unexciting updates over their predecessors. And really, that’s to be expected. The company has just started to dial in the recipe for a mainstream foldable phone. Why overhaul it now?
Samsung’s early, sometimes ugly head start means it can afford to coast a bit now. If and when competitors start to emerge over the next couple of years on a global scale, they’ll have to suffer through those awkward first couple of iterations, too. It’s a new product category. There’s no playbook on how to build a good folding phone like there is for the classic slab-style phone.
It’s not always going to be so lonely. Maybe Apple will join in a few years — claiming that it invented folding phones all on its own, naturally. There’s certainly room for Google, whenever it shows up, or whichever company can figure out how to make a foldable that costs less than $1,000. But for now, go ahead and party like it’s your birthday, Samsung.
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