Samsung TV Plus may eventually pop up in other TVs.
Other TV manufacturers, including TCL, LG, and Vizio, have free streaming apps of their own, which also compete with services that aren’t tethered to specific TVs, including Paramount’s Pluto TV, NBC’s Peacock, Fox’s Tubi, Roku, and Amazon Freevee. It looks like Samsung wants to make its TV Plus service a free-floating app as well, but it’s unclear if other manufacturers will want the app on their TVs — or if the app would even be successful.
As Roettgers points out, “the success of FAST services is closely tied to the level of promotion they receive on the platform level,” such as its inclusion in the TV’s interface, or as a button on its remote.Related
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