Fox is hoping to knit together the seconds-long divide between a TV program and the commercials that support it. During ad breaks for a few football broadcasts, tomorrow’s run of the Emmys and Wedn…
Century Fox to the Walt Disney Company, executives at the new Fox Corporation are remaking the company’s broadcast network into a place that depends heavily on the type of programming that needs to be seen live, or as close to air as possible. Football, WWE wrestling and a competition show like “Masked Singer” are all part of the new mix, along with scripted programming. All will come with commercials tucked into the proceedings.
Fox hopes Samsung’s commercial break antics will convince viewers to stay in place. “We wanted to try this. Can we hold the audience’s attention?” asks Shillace. Those who engage “will walk away with an understanding, hopefully, of what these shows have to offer.” which eschewed the regular monologue and sketches in favor of an episode shot entirely with a Samsung Galaxy S10+ smartphone, which features an ultra-wide camera lens.
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