'At Samsung we believe that the metaverse is a concrete commitment to connect with young consumers,' Samsung Chile's Anita Caerols stated.
Samsung, the Korean electronics behemoth, has revealed it is currently investing more than $35 million dollars in metaverse initiatives for the Latam audience. The objective behind this move is to help the brand attract and connect with younger audiences, as part of its digital push and growth marketing strategy.Many companies have started to put their products and their brands in the metaverse, considering it an important part of their marketing strategy.
Furthermore, Caerols believes that fully immersive platforms are part of the future of marketing and that for digital natives, the current metaverse is a natural extension of social media platforms, making it a sensible field for Samsung to explore.The focus Samsung is putting on the metaverse, and the amount of funds invested in this area, are justified by the marketing vision presented by the company.
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