'Now we're entering the fourth stage of computing. It's the pursuit of [the stage known as] single source of truth, and we've built that into our platform,' Marc Benioff tells CNBC's Jim Cramer.
founder Marc Benioff announced Tuesday on CNBC that the newest wave of computing, known as single source of truth, is now on the market.that $22 billion worth of recent headline-grabbing acquisitions enabled the company to introduce Customer 360 Truth at Salesforce's annual Dreamforce software conference.
Customer 360 Truth uses a universal Salesforce ID for access to sales, service, marketing and commerce data. The goal is to give businesses easier access to data across multiple systems and a more efficient way to serve and predict their customers' needs. It uses an open-source data model to form information that's consistent across cloud applications.
Single source of truth follows the three "waves of computing" that include systems for records, engagement and intelligence such as artificial intelligence, Benioff added. "Now this is a computer science holy grail that we've been trying to put together for a long time," Benioff said, "but now because we acquired MuleSoft, because we acquired Tableau, we are closer to providing for our customers the single source of truth for their customer information."
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Salesforce co-CEO Marc Benioff says he doesn't use a computer anymore and has been running his business from his iPhone for yearsAt Dreamforce in San Francisco, Salesforce co-CEO Marc Benioff spoke with Apple CEO Tim Cook on how everything he needs is on his iPhone.
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Salesforce co-CEO Marc Benioff says he doesn't use a computer anymore and has been running his business from his iPhone for yearsAt Dreamforce in San Francisco, Salesforce co-CEO Marc Benioff spoke with Apple CEO Tim Cook on how everything he needs is on his iPhone.
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