Salesforce and Google just spent billions on Big Data because of Microsoft

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Salesforce and Google just spent billions on Big Data because of Microsoft
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“Every company is waking up to the power of data to fundamentally transform their business,' one CEO says.

Two hefty acquisitions by Alphabet Inc. and Salesforce.com Inc. in the exploding arena of Big Data appear to be expensive moves to shore up their competitive stances against an older but wiser software behemoth, Microsoft Corp.

“Both those two things [deals] really reinforce the strategic importance of data,” said Mike Tuchen, CEO of Talend, which helps companies integrate data across the cloud and on site. “Every company is waking up to the power of data to fundamentally transform their business.” “Microsoft has stepped up the game,” said Maribel Lopez, principal analyst of Lopez Research. “The competitive pressure for both Salesforce and Tableau is the fact that the Microsoft story is hanging together much better than it was in the past.”

“I believe it is because of Microsoft,” said Sudheesh Nair, chief executive of privately held ThoughtSpot, which was cited as one of the fastest-growing analytics companies in the same Gartner report. “Power BI, Office 365, they have their own complete stack. They do a good job of upselling that on Azure,” he said.

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