SAG-AFTRA and Hollywood’s largest employers are sparring over the terms of the offer that SAG-AFTRA rejected before the union went on strike last week. SAG-AFTRA issued a detailed statement o…
SAG-AFTRA and Hollywood’s largest employers are sparring over the terms of the offer that SAG-AFTRA rejected before the union went on strike last week.
SAG-AFTRA, on the contrary, asserted in its statement — headlined “We’re Fighting for the Survival of our Profession” — that AMPTP negotiators “wouldn’t meaningfully engage on the most critical issues.” That drew a sharp response from the management side. In SAG-AFTRA’s view, the AMPTP deal on the table would allow producers to “scan a background performer’s image, pay them for a half a day’s labor, and then use an individual’s likeness for any purpose forever without their consent.” This topic has been a flashpoint for management-side sources who maintain the proposal is not nearly as broad as it is being portrayed.
Performers need the protection of our images and performances to prevent replacement of human performances by artificial intelligence technology. Us: How about consultations with qualified hair and makeup professionals for all performers on set to ensure equity for performers of color, and a requirement to have the proper tools and equipment?
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