People are starting to exercise with virtual reality and fitness-inspired video games (spoiler alert: they're more effective than ever)
“You have to meet people where they’re at. If they’re playing a video game [anyway], it’s only a net positive if, while doing so, they’re strengthening their cardiovascular health or building muscles,” says Justin Norris, Co-CEO of, which counts Jay-Z as an investor. “We’re not one-dimensional beings. I like gaming and I like exercise.
The trend also works in reverse. More traditional gyms, machines, and exercise classes are utilizing elements often associated with gaming to get people on the mat. “Motivating clients with rewards, milestones, et cetera, seems to have a very positive impact in getting [them] to stay engaged and increase frequency,” Norris says.
So how do you know what to play that’s going to help you break a sweat? When choosing which games or equipment to add to your fitness routine, Norris suggests “picking games that focus on moving in multiple planes of motion, functional training that doesn’t overwork one muscle group and promote a culture of overuse and injury, and [using] the space around you.”
Though AVGs are a great way to score extra cardio and steps on your fitness tracker, Norris points out they aren’t likely to get you into shape entirely on their own. “You need to switch it up. The whole ball game is a regimen that involves consistency and change,” he says. “Make a commitment to provide that consistent movement of your body. But [don’t] betray your body’s very real memory of injury, its need for rest, and its fragility.
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