WarnerMedia-owned digital video outlet Rooster Teeth has tapped Jordan Levin as General Manager, shifting co-founder and former CEO Matt Hullum to the newly created post of Chief Content Officer. L…
Rooster Teeth, which recentlyby 13%, is part of an overall assessment of digital video and streaming by AT&T and WarnerMedia, which plan to roll out HBO Max next spring. The new platform will boost the company’s direct-to-consumer capabilities as Apple, Disney and NBCUniversal all launch competitors to Netflix. Rooster Teeth has maintained a $6-a-month subscription service called First, but its brand and others under the Otter tent have been mentioned as potential feeders into HBO Max.
Co-founders Geoff Ramsey and Burnie Burns will take on new roles “to support the overall creative direction of Rooster Teeth,” according to a press release. Ramsey will become Executive Creative Director, leading strategic creative direction for all direct-to-consumer efforts and collaborating with Rooster Teeth Studios. Burns will move from Chief Creative Officer to an executive producer role.
Doreen Copeland, formerly the head of live action, is becoming VP, Head of Production Operations. Copeland will oversee operations for the Studios business. Barbara Dunkelman, formerly director of social and community marketing, will now be creative director for Rooster Teeth’s direct comedic content, including RT Shorts and RT Life.
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