Roku has added a new Sports section that looks to make sense out of the myriad channels you have to have to watch livesports.
One of the biggest pain points when it comes to watching live sports these days is just figuring out where to watch things. And it doesn’t matter if you’ve got cable or satellite, or if you’re streaming everything. Some events are on linear networks like ESPN, or the broadcast affiliates. Others are spread across the multiple streaming services, like ESPN+ , Paramount+ , Peacock , and more. Thursday night NFL games are on Amazon Prime Video.
Roku users are about to get a little help from their platform of choice, with a new top-level menu item that shares a name with the brilliant 1983 Huey Lewis and the News album. Sports. That’s it. And in that menu item, you’ll find a few things. Live sports that are currently on. Or sporting events that are coming up. Or the various apps on which you can find said sports.
“We know that keeping track of where sports are being streamed has only become more fragmented over the past few years,” Alex Hill, director of live and sports for Roku, said in a blog post. “Watching your favorite teams should be simple, so we’ve made it a priority to build out a more seamless and streamlined way to discover and watch sports on our platform.
Channels supported by the new Roku sports section at launch include Apple TV, DirecTV, Fox Sports, FuboTV, Paramount+, Peacock, Amazon Prime Video, Sling, The Roku Channel, TNT, TBS, and TruTV. And because now Roku is, first and foremost, an advertising company, you’ll see ads from GNS sponsoring the College Football Sports Zone the rest of November.Editors' Recommendations
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