The J.D. Power 2023 U.S. Electric Vehicle Experience (EVX) Ownership Study shows Rivian R1T and Mini Cooper Electric owners are the happiest.
; driving enjoyment; ease of charging at home; interior and exterior styling; safety and technology features; service experience; and vehicle quality and reliability.
Brent Gruber, executive director of the EV practice at J.D. Power, said,"Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today’s EV owners are looking for quality, reliability, driving enjoyment, safety and technology features."
The Mini, in fact, scored highest of any premium and mass-market EV in the study’s highest-weighted index factor, quality and reliability. And in a surprise finding about electric pickups, owners whowere an overall 24 points more satisfied about their ownership experience than owners who hadn't towed.
Mass-market EV owners have the same primary complaint as ICE vehicle drivers: Infotainment. Premium EV owners are most vexed by squeaks and rattles. And there's a large satisfaction gap when it comes to public charging, premium EV owners returning a 589 satisfaction score, mass-market owners returning a score of 341.
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