'What I learned about [Gunna] is that he learned about himself. I learned that he figured out who he was. I just sit back and pay attention to [Gunna], and he know himself.' —youngthug on 1GunnaGunna's growth Read their SXSW Billboard cover feature:
in a head-to-head matchup on the Billboard 200. Give some credit to the 16th letter of the alphabet:featuring Thug and Future, became a top 10 hit on the Hot 100, with the “P button” emoji — short for “player,” signifying anything that keeps it real — entering the cultural lexicon. Nike, IHOP, Wingstop, Kim Kardashian and even the Teletubbies tapped into the online craze.
Following YSL’s partnership with 300 Entertainment, Thug signed myriad rising artists in addition to Gunna, including Lil Keed, Strick and Nechie — all of whom were showcased alongside their label boss on. As Gunna ascends, Thug, a father of six, is thinking about his long game as an executive. “[Thug’s] form of leadership is something I’ve always looked up to,” says Geoff Ogunlesi, 300 Entertainment vp of A&R and YSL Records vice president.
Bobby Wesley shirt and cape, Off-White jacket, Rick Owens pants and boots, Haffmans & Neumeister + Marcus Paul eyewear.What first impressed you about Gunna that made you want to sign him to Young Stoner Life?The fact that he wasn’t really star-struck. He was quiet, cool, a chill n—a that wasn’t trying to do too much. Just chilling back and relaxing.
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